FUNCTIONS OF PRODUCTS AND SERVICES IN CONTEMPORARY ECONOMY
I.D. Kotliarov
Keywords: product, service, function, classification, service marketing mix
Abstract
The present paper contains an analysis of functions that products and services fulfill in contemporary economy. We demonstrate that in addition to its traditional functions a product can be used as a source of information, a basis for service and a physical evidence for a service. We propose a classification of complimentary services based on their correspondence with elements of service marketing mix.
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