A philosophical reflection on the monograph «Media axiology of the “Second reality”»
I. F. Kefeli1, I. V. Yakovleva2
1Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of the Russian Presidential Academy of National Economy and Public Administration), Saint Petersburg, Russia
2Novosibirsk State Pedagogical University, Novosibirsk, Russia
Keywords: media axiology, humanities technologies, philosophical reflection, media society, media practices, value foundations
Abstract
Introduction. The modern post-industrial information and communication society is increasingly conditioned by the presence of a media reality, in which reality and its technogenic appearance are being transformed. In this regard, it is necessary to note that distinguished Russian scholars, rightfully enjoying high public authority and recognition, pay close attention to the study of the axiological imperatives of media reality and media society as a “second reality””. Russian President Vladimir Putin emphasizes that the media space is the foundation of national independence, the sovereignty of which plays a key role, serving not only as a channel of information but also as a powerful instrument for influencing spiritual, moral, and value guidelines. The purpose of this article is a philosophical reflection on the monograph “Media Axiology of the “Second Reality”” with the need to identify the value foundations of the axiological system of the media space and emphasize the humanistic-value complex of the axiological constant of media society. The methodology of axiological subjectivism is used as the basis for the search for the value foundations of the media society as a “second reality”, in which the categories of “second reality”, “fluid media”, “digital media society”, “value verification”, “media solidarity”, and others are subjected to theoretical understanding. A discussion of the two sections of the monograph, “Disciplinary Identity of Media Axiology” and “Media Axiology as a Platform for Value Analysis of the “Second Reality””, allowed us to identify in the media space not only new branches of science and production, new forms and content of knowledge, methods of obtaining a profession, opportunities for cognitive activity, but also modern technologies for influencing mass consciousness, humanitarian technologies for the formation of the necessary value foundations of the media sphere. The main properties of media axiology are emphasized, necessary as a countermeasure to the negative tendencies of the “second reality” affecting society, especially in the sphere of cognitive practices. Conclusion. Comments and suggestions regarding the conceptualization of the general paradigm of media axiology in the author’s version have been developed.
|
