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The article considers the attitude of students to development of business in Novosibirsk. The analysis of the empirical data, obtained during the sociological research conducted in 2014, is presented: the assessment of development of small business is given by students, the reasons, which are slowing down its development, are revealed. Readiness of students for business activity, the need for essential training in conducting small business is studied, the priority spheres for setting-up of own business and types of support necessary for students are also revealed. The special attention is paid to identification of the reasons of unwillingness of setting-up of own business and necessary measures for attraction of students to the development of small business in the city. Besides, the prospects of development of business in Novosibirsk according to students are considered. The results of research confirm the need of the solution of the issues of development of youth business, both at the level of the region, and the country in general.

The article considers the algorithms, applied in program realization of a neural network control system of concentration of oxygen of deaerated water. The analysis of the VD-400vacuum deaerator as the object of control is carried out. Control and perturbation actions, as well as adjustable parameters of VD-400 are revealed. The special attention is paid to the software, creating models of the feedforward multilayered neural networks with live training. Interfaces of training and modeling are shown. The general scheme of control of the VD-400 vacuum deaerator is presented.

The article is devoted to modern economic ideas (view) about human behavior. It contains an attempt of synthesis of neoclassical, institutional, behavioral and neuroeconomic theories achievements. The article proposes systematization of human behavior. It presents the neuroeconomic description of decision-making process. In addition, it gives a description of the factors that determine the decisions through the impact on the subjective estimation of the achieved result and the probability of achieving this result (personal, socio-cultural, cognitive, and situational).

In recent years, the sport service industry market is growing rapidly in Russia, by an average of 30 % per year. However, the population percentage involved in sports is negligible. Sport service industry requires a systematic and integrated management. An analysis of the sport service industry in logistic concept will form the standardized requirements for the management of the sport service industry enterprises. The paper analyzes the theoretical approaches to the management of the sport service industry enterprises in the structure of the logistic system. In the article there are the basic logistic flows participated in the logistic system formation of sport service industry enterprises. Also there was identified the parameters of logistic flows by which it is possible to develop criteria for evaluating the quality of the sport services and create a cost-effective method of sport service industry enterprises management included in the logistic system. The author has been supplemented the classification of the logistic flows’ parameters and characteristics which are given in the relation to the sport service industry. New suggested theoretical approaches to the management of the sport service industry are particularly useful in the development of the ways to improve the service quality of customers.

In the paper the impact of warning records and credence claims in advertisements on children’s perceptions of fast food products as a high-calorie and micronutrient junk food is discussed. Children and adolescents are the most frequent visitors to fast-food restaurants, and more positively, rather than adults, react to marketing stimuli. In the survey some promotional images of fast food products containing warning records and/or credence claims were suggested to Novosibirsk secondary schools students for estimation. Based on chi-squared Pearson test it was found that depending on age of children and adolescents differently perceive fast-food and respond to the presence or absence of either type of records in advertisements. It was revealed that the child’s desire to buy the advertised fast food is determined more by the logo visualization and advertising impressions than by the brands awareness.

The necessity of new innovative production not limited to mining of natural resources is dictated today both by the requirements of the world market and by the desire to increase the innovation capacity of the branches dealing with raw materials. For Kuznetsk Basin, a large industrial and raw material centre, the problem of the introduction of technological innovations directly into the coal mining branch becomes especially significant. This problem may be solved through the organization of the manufacture of science-intensive coal chemical products, and it is coal mining industry that is able to become not only a base but also a driver of innovative development of regional economics. The introduction of promising technologies of fine processing of raw materials will allow one to go out of the framework of energy coal mining and to use so-called illiquid coal for the production of a broad range of relevant coal chemical products with high added value. Undoubtedly, this route of development is rather capital-intensive, and under modern conditions it requires consolidation of the efforts of the owners of coal-mining works, the state and the scientific community. Under these conditions, the Kuznetsky Basin with its substantial scientific and technological basis in the area of coal chemistry has a chance to become the first perspective ground for the introduction and successful realization of the joint projects of this kind. Analysis of the modern state of the leading branch of the economics of the Kemerovo Region is carried out, the outlooks for the introduction of coal chemical works for the goal of innovative development of the region are evaluated, the directions of the development of coal chemistry are considered. A conclusion is made stating the necessity to use innovative technologies in the facilities of coal companies, which would make it possible to decrease the "technological" losses of coal and provide the intense route of the development of regional economics.

The necessity of the development of coal chemistry is dictated by the existing limitations in the development of coal industry in the Kuznetsk Basin. At the same time, practical implementation of the projects of profound coal processing is hindered by the absence of Russian industrial technologies if coal chemistry, high cost of foreign technologies and current economic conditions. For the development of Russian coal chemistry, consolidation of the efforts of the scientific community, coal-mining companies and the state within the framework of the state-private partnership is necessary.

Results of gasification of low-grade coal and coal wastes in the filtration mode with superadiabatic heating are presented for brown coal, flue ash and cake as examples. Gasification of low-grade coal and coal wastes allows one to obtain combustible gas with the combustion heat 2 to 5 MJ/m3 and ensures high degree of coal combustion. In addition, it is possible to obtain up to 10 mass % liquid hydrocarbons with combustion heat 32 MJ/kg, which are valuable for chemical industry.

The role of active coal and adsorption technologies based on it in solving a broad range of problems in industry, environmental and human protection is demonstrated. New technologies of obtaining active coal on the basis of black coal are described, in particular those involving black coal of the Kuznetsk Basin. Results of their tests in a number of important branches of modern Russian Economics are presented, including drinking water supply, gold hydrometallurgy, and production of respiratory equipment.

Coal-tar pitch is a very important kind of raw material for obtaining industrial carbon materials. The dependence of the scale of its production and qualitative characteristics on the need for metallurgical coke and the conditions of coal coking requires the search for alternative kinds of raw material for carbon materials and the methods to govern their properties. The problems connected with obtaining raw matter for carbon materials on the basis of coal-tar resin processing and thermal dissolution of fossil coal are considered. Results of the works in this area carried out at the JSC “Eastern Research Institute of Coal Chemistry” and Postovsky Institute of Organic Synthesis, UrB RAS are described.