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Scientific journal “Vestnik NSUEM”

2021

Number: 4

8141.
UPBRINGING OF TALENTS: YOUTH ASPECT

Yu.G. Odegov, M.N. Kulapov, P.A. Karasev, A.R. Tikhonov
Plekhanov Russian University of Economics, Moscow, Russian Federation
Keywords: youth policy, labor force, youth, talent, forms of work with young talents, generation, generation theory

Abstract >>
In the last decade of the XXth century, Russian employers began to experience difficulties with the selection of qualified personnel. The current situation was due to a structural imbalance between the supply and demand of labor and a general decline in the level of skilled personnel employed in industry. Over the years of reforms associated with the transition to market relations, the Russian industry has lost a significant number of production personnel, including people with the highest qualifications. The acute shortage, and sometimes the staff shortage, which many enterprises of the country are experiencing today are mainly of a structural nature, since the country uses technologies of different technological modes, and resource constraints on economic development from the supply of labor and its quality generations are poorly counted. According to various estimates, from 40 to 60 % of graduates of educational institutions do not work in their specialty and do not stay in the first place of work for a long period. Most leave after six months or a year. But the economy is changing rapidly. It is becoming innovative, high-tech and digital. The noted processes lead to the growth of the importance of the human factor and increase the requirements for people who enter the economy and must move it forward. For this, among other conditions, it is necessary to advance training of young personnel in the framework of newly emerging professions and even to «run ahead» somewhat in this matter. Since one of the main problems of Russian professional education today is the quality of training of specialists and qualified personnel, mastering a set of skills, characteristic of newly emerging professions and industries. The main trends against which the formation of today’s 6-14-year-old generation will take place are the subject of this article. The fourth industrial revolution is closely related to the latest technological advances - digitalization, robotization, the creation of artificial intelligence, etc., which in the short term will lead to the following: - about half of all existing professions will die out in the next decade; a huge mass of people will be without work, as the world will enter an era of high technological unemployment; the rate of technological change will be so high that workers physically do not keep up with retraining for new specialties, continuously replenishing the army of the unemployed. As a result of these transformations, not only the level, but also the structure of labor demand is changing - some professions become obsolete, others are replenished. J. Schumpeter said that the process of industrial mutation continuously reconstructs the economic structure from the inside, destroying the old and creating a new one.



Number: 4

8142.
WASTE DISPOSAL OR RECYCLING: CHANGES IN WASTE MANAGEMENT IN RUSSIA AND ITS REGIONS

G.P. Litvintseva, E.S. Oshmarina
Novosibirsk State Technical University, Novosibirsk, Russian Federation
Keywords: production waste, consumption waste, waste management, waste management efficiency, economic policy, regions of Russia

Abstract >>
The article examines the theoretical and legal aspects of waste management, describes the state of the waste management sector in Russia and the problems associated with it. On the basis of cluster analysis, regional differentiation in the considered sphere is determined. The efficiency of waste management in terms of current costs and investments in fixed assets, aimed at preventing the harmful effects of waste, for the national economy and at the level of the regions of Russia is assessed. The directions of improving of waste management sphere in Russia are formulated.



Number: 4

8143.
HUMANITARIAN AND TECHNOLOGICAL REVOLUTION: ASSESSMENT OF THE STATE OF READINESS FOR THE TRANSITION TO A NEW TECHNOLOGICAL LAYOUT

O.A. Zolotareva1,2, E.S. Darda2, A.V. Tikhomirova2
1Institute for Demographic Research FCTAS RAS, Moscow, Russian Federation
2MIREA - Russian Technological University, Moscow, Russian Federation
Keywords: sixth technological order, artificial intelligence, digital economy, innovative technologies, monitoring

Abstract >>
In the context of the current heat of global hypercompetition for the future, technological and social transformations, the deployment of the digital economy, the scale of the penetration of artificial intelligence into all spheres of life, the formation of human-centered and other models of the economy, including the model of Society 5.0, One of the priority issues on the agenda is assessment of the state of readiness of the transition to a new technological order. In this context, the article defines the conceptual framework for monitoring the readiness of the transition to a new technological order. The main obstacles that impede the receipt of complete and comprehensive information about digital transformation in the economy and its effectiveness, the scale and consequences of the introduction of artificial intelligence and technologies of the sixth technological order in the economy and the social sphere are identified. The analysis of the current state of scientific and technological development for a number of indicators is presented.



Number: 4

8144.
PROJECT "AEROTROPOLIS TOLMACHEVO": ECONOMIC CONDITIONS FOR IMPLEMENTATION

T.V. Sumskaya
Institute of Economics and Industrial Engineering of the Siberian Branch of the Russian Academy of Science, Novosibirsk, Russian Federation
Keywords: airport, aerocity, aerotropolis, Tolmachevo, socio-economic parameters of the project, competitive advantages, conditions of implementation

Abstract >>
The paper gives a characteristic of a complex project for the development of the territory of Aerotropolis Tolmachevo, provides forecast estimates of the necessary capital expenditures for its implementation. In the course of the study, the advantages of placing business facilities in the airport zone for the main economic entities were identified, an assessment of the most important economic indicators of the Aerotropolis zone is given. The most important conditions for the implementation of the project have been formulated. It is concluded that the implementation of the complex project Aerotropolis Tolmachevo will become an important step in the spatial development of Russia, cementing its economic space and increasing its competitive position in the world economy.



Number: 4

8145.
THE METHOD OF REAL OPTIONS AND THE BUSINESS MODEL "LEAN CANVAS" IN THE PRACTICE OF PERFORMANCE EVALUATION OF IT PROJECTS

M.S. Kaz1,2, E.A. Akerman1
1National Research Tomsk State University, Tomsk, Russian Federation
2Tomsk University of Control Systems and Radioelectronics, Tomsk, Russian Federation
Keywords: real options, Lean Canvas business model, IT project, uncertainty factors

Abstract >>
The relevance of the study is due to the active implementation of IT technologies in various aspects of companies, which gives special importance to the development of a methodology for assessing the effectiveness of projects in a highly uncertain environment. The paper presents the methodology and assesses the effectiveness of IT projects using binomial «decision tree» model and iterative risk assessment metamodel «Lean Canvas». The comparative assessment of IT project efficiency using discounted cash flow method, binomial «decision tree» model and Black-Scholes model was carried out. The results have shown the advantage of option-based approach to the evaluation of IT project efficiency in comparison with the traditional DCF method, which allows to build flexibility in the planning and management of the project, assess its potential and consider the uncertainties as additional opportunities for profit.



Number: 4

8146.
ANALYSIS OF RUSSIAN SEGMENT OF THE WEB DEVELOPMENT MARKET OPERATING ONLINE ON UPWORK

P.A. Sapozhnikov, S.N. Lyubyashenko
Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
Keywords: market structure, web development services, monopolistic competition, market analysis, platform

Abstract >>
The Russian segment of the web services market in the online environment, on the platform of the Upwork freelance exchange, is considered, its key characteristics, the composition of participants, development trends are highlighted, and the market structure is identified. It is found that despite the low barriers to entry, the web development market is very stable, since the composition of entrenched firms that have been operating for more than six years remains. The pricing policy of most Russian companies indicates that they work in the middle price segment and have low budgets, which is due to the specifics of the foreign market and high competition.



Number: 4

8147.
METHODOLOGICAL APPROACHES TO ASSESSING OF THE REGIONAL STOCK MARKET DEVELOPMENT

A.M. Vyzhitovich1,2, N.V. Anokhin1, T.A. Popova1, V.S. Dreiling1
1Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
2Siberian Institute of Management - a Branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Novosibirsk, Russian Federation
Keywords: legal entity, stock market, securities, taxation, investment attractiveness, regional development

Abstract >>
The paper shows the influence of activity of regional corporations at stock market on the development of regional economy in general. Various scientific approaches to the assessment of the influence of financial markets on overall economic situation were considered in the course of the research. The need for detailed study of functioning of regional securities markets, as well as detailed study of their peculiarities and courses of development was revealed. The methods of analysis of regional results of activities of legal entities at securities market were developed on the basis of tax reporting of issuers and assessment of investment attractiveness of regions. The following tasks were solved: study of the normative base regarding dealings of legal entities at stock market, analysis of investment attractiveness of regions, analysis of indicators of statistical tax reporting, development of the methods of assessment of business activity of organizations at stock market, carrying out the assessment of correlation dependence of the indicators of investment attractiveness of regions and statistical tax reporting with gross regional product of the Siberian Federal District entities. Following the assessment results a conclusion of the dependence of economic development of the region with its investment potential and dynamics of corporate investment activity in the respective territory was drawn. Tax incentive of investment activity of regional companies was marked as significant direction of state policy at securities market.



Number: 4

8148.
MODEL TYPES OF CROWDFUNDING: A COMPARATIVE ANALYSIS OF THE RUSSIAN AND EUROPEAN EXPERIENCE

Yu.V. Kuvaeva, M.V. Chudinovskikh, E.A. Sedunova
Ural State University of Economics, Yekaterinburg, Russian Federation
Keywords: crowdfunding, model types of crowdfunding, peer-to-peer lending, equity crowdfunding

Abstract >>
The article is devoted to the analysis of modern European model types of crowdfunding and the Russian practice of crowdfunding. The methodological component of the work was made up of general scientific and special methods, which include statistical and comparative analysis. The purpose of this study is to compare the modern European crowdfunding market with the Russian alternative finance market. At the first stage, the process of transformation of model types of crowdfunding in the European region and the UK from 2015 to the present has been studied. At the second stage, the situation on the Russian crowdfunding market is considered. As a result of the comparison of the European and Russian alternative finance markets, the latter has revealed a huge lag in terms of the variety of model types of crowdfunding offered, available and used on the market, as well as the volume of resources attracted through crowdfunding platforms.



Number: 4

8149.
STATISTICAL LITERACY AS A WAY TO ACHIEVE SOCIAL CONSENSUS

M.V. Karmanov1, O.A. Zolotareva2
1Plekhanov Russian University of Economics, Moscow, Russian Federation
2Institute for Demographic Research FCTAS RAS, Moscow, Russian Federation
Keywords: statistical literacy, statistical information, social consensus, social contradictions

Abstract >>
The maintenance of civil peace and harmony in the Russian state from time immemorial has been defined as a priority that allows maintaining the integrity of both state and territorial. Global processes taking place in the world, epidemic waves of viruses, incessant local wars, diligent attempts to separate people and peoples bring to the fore the need to consolidate society in order to ensure the national security of the country. In this context, the importance of statistics increases, which significantly affects the perception of the dominant values by society, forms the attitude of people to the state policy being pursued. At the same time, the understanding of statistical information (figures, data) in a number of cases does not correspond to reality, making it difficult to adequately assess the existing situation, which is associated with an insufficient level of statistical literacy of the population, officials and specialists in various fields of activity.



Number: 4

8150.
MORTGAGE LENDING MARKET IN MODERN RUSSIA: A MULTIDIMENSIONAL APPROACH

L.P. Bakumenko, I.A. Lipatova
Mari State University, Yoshkar-Ola, Russian Federation
Keywords: mortgage housing lending, banking system, socio-economic development of regions, clustering of regions

Abstract >>
The market of one of the most basic participants of the market of housing and communal services - credit organizations is considered. A statistical analysis of mortgage housing lending in Russia was carried out, the classification of the regions of the Russian Federation according to two groups of indicators was carried out: according to the indicators of the housing and communal services market and indicators of the level of socio-economic development of regions by cluster analysis methods and it was shown that not all regions (36 regions) correspond to their levels of groups according to two groups of indicators. The reasons for the development of regions according to the state of development of the housing and communal services market are revealed.




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